品牌故事－台灣最大養蜂場 Story-Largest Bee Farm in Taiwan
成立宗旨
「蜂之鄉」創造蜜蜂、蜂農、消費者三方的正向循環…
給蜜蜂一個無毒友善的生態環境，照顧每一位辛苦的蜂農，李仁傑創辦人毅然決然在花蓮，創立推廣台灣天然純蜜的企業品牌「蜂之鄉」，希冀透過精美商品包裝、行銷純正蜂蜜，可以不用透過中盤商就能賣到良好的價格，讓蜂農可以不再被層層剝削，也能維持自己的生計。
「蜂之鄉」不僅擁有專業的養蜂技術，更結合國內學術單位進行生物科技研究，以不斷超越自我為目標。
將改善台灣養蜂環境，提高蜂農實質收益，嚴格控管品質，冀以推廣天然無毒養蜂農業為企業使命。
因此，我們集結台灣在地數百位蜂農的集合體，為了保衛自家生產的優良蜂蜜，挺身而出所組成的蜂農自律聯盟，於2016年創立「恆好純蜜股份有限公司（Honey Bee Tested）」；HBT意指『經過蜜蜂檢驗』，是傳達：『由大自然生物來檢驗的，是最天然的蜂蜜』。
為確保蜂蜜從採收、認證、分裝，直到消費者的手中，都維持著100%的純粹，堅持HQT + SGS雙認證的蜂蜜，嚴格的裝填標準與業界專家的監督，為了做好產品溯源，讓每罐蜂蜜都有清楚標示的生產履歷，成為HBT純蜜認證。
為了讓蜂農的辛勞得到收穫，讓好蜜可以讓所有人看見，讓社會大眾可以安心選購100%純蜜，「蜂之鄉」於2013年打造零售通路品牌「蜂潮國際股份有限公司」，建立一個安心、無毒、健康的選蜜平台，行銷推廣國內外純正蜂蜜、蜂王乳、蜂蜜蛋糕及其相關烘焙商品，佈局全省實體銷售點、及線上網購平台，持續展開經銷加盟事業。
Objects
Honey Bee Town create a positive triangle recycle between bee, beekeepers and customers.
We want to give bees a pollution-free environment and take care of each beekeeper.
The fonder Lee Ren-Jay found that he can establish a brand, sell honey with pretty packages then bee farmers don’t need to sell honey by distributors anymore.
Lee Ren-Jay hopes that bee farmers can earn money without being exploited and that was why Honey Bee Town was founded to promote high-quality honey to customers.
Honey Bee Town possesses not only the professional beekeeping technology but also the collaboration of biotechnology with national academic. Aiming to constantly surpass ourselves. Our severe quality control and purchase advance the substantial interest and income for beekeepers and further improve the beekeeping environment in Taiwan. Our business mission is to popularize pure nature apiculture.
Therefore, HBT is the group which is founded by the collections of hundreds of local beekeepers in 2016. We are trying to protect our own natural honey and also make us self-discipline. HBT refers to Honey Bee Tested, which means honey is tested by bees; this sends out the message of “ the most natural honey is selected by Mother Nature”. HBT is founded to assure 100% pure quality honey from harvest, certificate, package to sell to customers. Each bottle of honey is clearly marked their traceability to make sure the origin of honey. We want to build a complete system to protect beekeepers ans customers.
Bee Pro International is Honey Bee Town’s related company since 2013 which plays a role B2C costumer retail distribution. We hope that customers can buy 100% pure honey, royal jelly and honey bakery…etc. Now we have stores in Taiwan and an online shop. We also create the very first drink shop which is based on the concept of using 100% pure honey and milk to make drink. We want to build a assured, no poison, healthy honey platform.
